Be sure to head for the Plaza de la Iglesia with its gracious parish church and surrounding narrow streets which are packed with intriguing small shops, sidewalk cafes and bars. Thursday is street market day with all the associated hustle and bustle; a veritable bargain shopper's paradise. At the lower end of Calle Marques del Duero sitting on top of the main coast road (in a 3km underpass) is the Boulevard Park. You can also visit Los tres jardines park and Las Medranas park.
A pleasant walk is from the centre of town to the beachfront down Avenida del Marques del Duero, a particularly attractive wide avenue flanked by palm trees, cross the boulevard, and Nueva Alcántara to the wide promenade which is ideal for continuing your stroll to the beach. It features several excellent chiringuitos (beachside restaurants) specialising in fish dishes. Next ti the beach you can also visit the Paleochristian Necropolis and Roman Baths.